If you're like me, you can't live without a physical planner. Google or Outlook calendars don't cut it for you, and you're very specific about what type of planner you have. After trying out about 5 different planners, I finally found "the one." Passion Planner is a growing company, and I'm finally seeing more and more of them on campus. I could go on and on about why I love this planner, but what I really found engaging was their social media presence, specifically on Instagram.
Instagram photos aren't just supposed to show a product, but it needs to showcase the product in an enticing and intriguing way. You may be thinking how a photos of a planner can be enticing, but whoever managers Passion Planner's account does it right.
They display their growing product line in ways in simple ways that aren't boring. They also try to make a connection with their customers by showcasing their employees. In the photo below, two of the photos include Angela Trinidad, Passion Planner's CEO. In these photos, you can find Angela chilling in front of her desk, sharing a story about her experience starting this business after college, and displaying some unique Passion Planner products. It helps connect the product to a face, and followers are actually participating in the conversation through the comments.
When it's not a new product release day or an anniversary, Passion Planner keeps their accounts updated with cute and relevant content. They have various artists draw on their planners with an inspirational quote or tips on how to utilize their planner better. Passion Planner also does a lot of give-aways on college campuses, and they always showcase the universities they're visiting and the thousands of students who received a free planner. I highly encourage you check out/follow their account if you're looking for cute and exciting content, along with a chance to win their many giveaways!
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